MTV It Girls: Season 2

MTV It Girls is a short-form series made for broadcast and online distribution via MTV, and was the 3rd highest rating TV show on MTV among females 13 - 39. Directed + edited in house by Aislinn Lowe, the series focusses on female influencers around the world. 

 

Each episode explores the backstory and day to day life of a different influencer, with some episodes featuring brand collaborations and partnerships with clients including H&M, Nintendo, Napoleon Perdis and more.

 

Aislinn was the lead producer of MTV It Girls Season 2, including shooting, editing and delivering episodes, as well as developing new episode ideas and creating pitches for new clients.

 
MTV It Girls Aislinn Lowe

Integration

Selected episodes featured integration from Nintendo DS, H&M, Napoleon Perdis and For The Love Festival.